In the context of curation, taste is the editorial judgment a hotel applies when deciding which places to recommend and which to leave out. It is what makes a guide trustworthy: guests follow a boutique hotel's picks precisely because they trust its taste. Taste cannot be automated or bought — it is accumulated through genuine experience of a place, which is why it is such a durable competitive advantage.
The deliberate selection of a small number of excellent recommendations over exhaustive lists.
The distinctive local character that makes a hotel or destination feel authentic and rooted.
A curated collection of a place's best restaurants, bars, shops and experiences, chosen by insiders.