A direct booking is a reservation a guest makes directly with the hotel — through its website, phone, or front desk — rather than through an online travel agency (OTA) that charges commission. Direct bookings are more profitable and give the hotel a direct relationship with the guest, including their contact details for future engagement. Building brand affinity and word-of-mouth is one of the most effective ways to shift bookings direct.
Growth driven by people recommending a business to others based on genuine experience.
The full arc of a guest's relationship with a hotel, from booking to long after checkout.
A booking or customer that arrives because an existing guest recommended the business.